Always Fresh Crew

Fresh water. No compromises.

The Always Fresh, Never Frozen crewneck represents year-round lake life — crisp air, cold water, and a lifestyle built to handle all seasons. Featuring the Great Lakes Life Co logo printed on the front and “Always Fresh, Never Frozen” printed on the back, this lightweight crew is made for early mornings, cool evenings, and everything in between.

Printed using DTG (Direct-to-Garment) for clean detail and a soft feel that blends naturally into the fabric.

Printed on the Independent Trading Co SS1000C, this crewneck features lightweight loopback terry construction with a modern fit — breathable, easy to layer, and comfortable for everyday wear.

Details:

• Independent Trading Co SS1000C

• Lightweight loopback terry crewneck sweatshirt

• 55/45 ring-spun cotton/polyester fabric

• Modern retail fit

• DTG printed for clean detail and soft hand feel

• Front print: Great Lakes Life Co logo

• Back print: Always Fresh. Never Frozen.

Fresh water. Cold seasons. Built different.